Posts Tagged → box office
Playing the Numbers Game
Everyone seems to be buzzing about The Last Airbender’s Rotten Tomatoes score of 7%, asking things like “is it really that bad,” “is it actually worse than Marmaduke or Twilight: Eclipse,” or “is it really that bad?” It really is interesting to see how much discussion there is out there about scores and numbers and percentages alone on this movie compared to what discussion there is out there on what exactly made the movie so shitty. The Happening is quite possibly one of the worst acts of cinema ever perpetrated on the world, but knowing its Tomatometer score is 18% does nothing to clarify that. READ MORE!
Shrek Forever After Box Office Opening Disappoints, DreamWorks Stock Drops
DreamWorks’ stock plunged more than 13% this week after the very 3D and very expensive Shrek 4: Endgame stumbled at the box office this weekend. The weekend totals were just a hair over $70 million, the lowest opening for the franchise since the first Shrek. You know, Shrek, that movie that ended up raking in nearly $500 domestic + foreign. Shrek 4: The Revenge also cost nearly $100 million more than the original. Those numbers are even more galling when you consider the inflated 3D ticket prices and the panic over the possibility of crossing the $20 ticket threshold.
DreamWorks’ earlier animated effort this year, How to Train Your Dragon, managed via word-of-mouth READ MORE!
![M. Night Shyamalan's The Last Airbender [Photo - Paramount] M. Night Shyamalan's The Last Airbender [Photo - Paramount]](http://www.woogmoog.com/wp-content/uploads/2010/07/airbender2.jpg)
![Not pictured - DEADLY BARBS [Photo - Bjork.com] Not pictured - DEADLY BARBS [Photo - Bjork.com]](http://www.woogmoog.com/wp-content/uploads/2010/06/bjorkcom-desktop05-1024.jpg)